Your challenges

Building a brand culture

Markets are saturated. Products are generic. But customers demand something unique.

Why story-driven brand culture?

Strong brand cultures – that live their brand promise inside and out – command twice the wallet share of unaligned brands because they deliver a unique experience to their customers (Gallup, 2016). They recognise that their people are their most powerful ambassadors: the most trusted source of customer information – above marketing and PR efforts, CEOs or founders (Edelman, 2013) – and the gatekeepers of the customer journey.

A strong brand culture lives and dies by its story: the DNA that governs every interaction, every touch point, and every experience.

Our story-driven approach creates passionate employee champions: emotionally engaged in the brand’s journey, inspired by its purpose, and committed to bring it to life for every customer. We help people build empathy with customers, motivating them to deliver extraordinary experiences. We help leaders become powerful communicators and role models, inspiring their teams and empowering them to elevate the customer experience in new and creative ways. We provide the motivation, means and momentum to shift mindsets and behaviours: creating a positive learning culture that celebrates its people and learns from personal examples of customer service and success – sustaining energy and continuously improving customer focus.

We help people build empathy with customers, motivating them to deliver extraordinary experiences.

What benefits will you gain?

As a result of our story-driven brand culture programme, you will achieve:

Strong brand cultures – that live their brand promise inside and out – command twice the wallet share of unaligned brands.

Gallup, 2016

How will we enable you to achieve this?

While the core components of our proven methodology form the foundation of every programme, we tailor solutions to the specific needs of every client, with products and services included as needed. A brand culture programme could look like this: