Our expertise

Creative campaigns

Creative campaigns help bring strategy to life. They have the power to inspire, win hearts and minds, shift cultures and influence behaviours.

Why do you need story-driven creative campaigns?

In times of rapid change, with numerous messages to embed, campaigns often fail to hit the mark: disjointed, confusing, and lacking the emotional connection needed to have real impact.

Our story-driven creative campaigns are extraordinarily powerful.

By placing creative campaigns within a wider strategic narrative, our approach connects people to a bigger journey and motivates them with a purpose.

By expertly distilling the story down to a simple creative idea that amplifies the essence of the overarching message, our creative campaigns stick, winning hearts and minds.

By shaping our campaigns around employee stories of success and best practice, our creative campaigns inspire people to learn from their peers and make connections to their own role, giving them the means to challenge their mindsets, shift their behaviours, and generate their own stories of success.

In this way, story-driven campaigns contribute to a storytelling culture of continuous learning and positive reinforcement – building momentum and accelerating change.

By expertly distilling the strategic narrative down to a simple creative idea that amplifies the essence of the overarching message, our creative campaigns stick, winning hearts and minds.

What benefits will you gain?

We will help you to achieve:

Our creative campaigns inspire people to learn from their peers and make connections to their own role.

How will we help you to achieve this?

The Storytellers are world-class experts in visual storytelling across a range of media. Creativity is the beating heart of every Storytellers’ programme, and we have a unique in-house capability to deliver award-winning creative communication campaigns.

Our in-house storytelling experts will help you construct a compelling narrative of change at whatever scale required, from overarching strategic to localised narrative. Our in-house Creative team are visual storytellers: uniquely able to capture the essence or ‘big idea’ of the story and bring it to life in a variety of dynamic ways.

We make sure the campaign is fit for purpose – drawing on our deep experience and expertise to ensure that our concepts fit with your internal brand and culture, using the right platforms and the right channels to reach and resonate with your people.

We work in digital and non-digital formats, using a variety of different visual treatments that range from animations to photography and illustration. Our bespoke solutions will meet your need: from printed materials and film production to app design, podcasts, exhibition spaces, live events and experiences and office installations, and the production of a range of digital tools.