Your challenges

Culture change

To reinvent for customers, organisations need to shift their culture.

Why story-driven culture change?

In fast-changing markets, organisational performance has never been more dependent on the culture in place to support innovation and speed strategic execution. Inspired employees who find meaning and inspiration in their organisation’s purpose, values and leadership are 1.5 times more productive than when simply engaged, and 2.25 times more productive than when simply satisfied (Bain & Co, 2015).

But culture is out of kilter. 55% of millenial workers are not engaged by their organisation’s values or purpose (Gallup, 2016), and only 19% of companies believe they have the ‘right’ culture to deliver their objectives (Deloitte, 2017).

Cultures are built on the stories that shape and sustain ‘the way we do things around here’. Culture change with a compelling CEO-led story at its heart is 5.8 times more likely to succeed, and 6.3 times likelier when leaders unite behind a shared story of change. Initiatives that harness a network of change ambassadors to keep the story alive double their chances of success (McKinsey, 2017).

Our story-driven approach to culture change engages people’s hearts and minds in an inspiring shared narrative that overcomes resistance and inertia. We equip leaders with a story that gives context to the strategic journey, connects people to purpose, and shapes behaviours around strong organisational values. We help them become inspirational storytellers, building belief in a shared destination and authentically role-modelling mindsets and behaviours. We help people discover the contribution they can make and take ownership of delivering it. We harness a network of champions to bring the story to life across the organisation. We create a positive learning organisation that celebrates its people and learns from personal examples of cultural best practice – permanently changing ‘the way we do things around here’ for lasting engagement and significantly improved performance.

We equip leaders with a story that gives context to the strategic journey, connects people to purpose, and shapes behaviours around strong organisational values.

What benefits will you gain?

As a result of our culture change programme, you will achieve:

Culture change with a compelling CEO-led story at its heart is 5.8 times more likely to succeed.

McKinsey, 2017

How will we enable you to achieve this?

While the core components of our proven methodology form the foundation of every programme, we tailor solutions to the specific needs of every client, with products and services included as needed. A culture change programme might look like this: