Our insights


What makes a good leader?

There has been an interesting, week-long-so-far debate on Melcrum’s SCM forum about what makes a good leader. The response has been amazingly varied. As the Conservative Party enters its final...



I never cease to be amazed by some of the language that comes out of companies today. And I don’t mean cursing and swearing. It’s the jargon that people use....


Blame our managers

When Adam Crozier recently remarked that a good proportion of Royal Mail managers were sub-standard, I suspect a large number of CEO’s secretly empathised with him, in the knowledge that...


Podcasting – a new vehicle for storytelling

Yup, we knew it all along. There’s no substitute for the human being when it comes to communication, but when you can’t get a load of humans in one place...


Left or right? It’s all in the brain

There really is a shift going on, says Daniel Pink, in how we are applying what goes on in the left and right spheres of our brains to how we...


Skilled incompetence starts at the top

The term 'Skilled Incompetents' really resonated with me when I read today's article by Dr James Rieley in The Daily Telegraph. This highlights the all-too-common practice of managers looking inwards...


Love and trust – “Tell Daddy I’ve gone to Boots”

I was in one of my local pubs last night, fascinated by a framed front page from a wartime newspaper on the wall – The Daily Herald, 16th September 1940....


From waffles to Nike – does your brand have an original story?

Great article from Christian Budtz and Klaus Fog in Design Bulletin. Companies who want to maintain brand status in the future must have a great story to tell. Storytelling is...


WWII The Living Museum

I thought it fitting that today, the 60th anniversary of the end of the war between the Allies and Japan, we should make reference to Bristol-based designer Nick Hind’s Living...

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