A story in six words

Ernest Hemingway once claimed that his best story was written in six words: ‘For Sale: Baby shoes, never worn.’ Perhaps this takes clarity and simplicity to the extreme, but what a way to spark the imagination! The Guardian challenged some contemporary authors to put forward their own six-word stories, which are worth a read.

Our own work focuses on making an organisation’s strategic story clear, simple and memorable. Imagine writing a strategic story in six words – anyone up for having a go?!!!  I’d love to see what’s out there!

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