THE HOME OF STORY-DRIVEN ACTIVATION

Hi. We’re The Storytellers, part of Accenture.

We’re a creative management consultancy.

We activate people and organisations to accelerate change and unlock extraordinary performance.

Experts in activating:

Leader presenting on a virtual stage during a StoryLive event from The Storytellers

Strategy activation

Business transformation

Employee value proposition
Leadership development

Leadership development

Sales Transformation

Culture change
operational-improvement

Operational improvement

Post-merger integration

Customer experience

Pioneers in the transformative power of story to unlock extraordinary performance

The Storytellers demonstrated how to make a story impact your business, how you take action based on that story – the team is motivated, I see the ambition.
Jason Green, Chief Revenue Officer, NI
What we have developed together with The Storytellers is paving the way forward for us.
Gert De Winter, CEO, Baloise Group
The programme triggered a dramatic shift in engagement scores with 100% employee understanding and clarity around strategy, goals and Purpose, Vision and Values.
Kerry Foods
For us, yesterday was a risk, a voyage into unchartered territory. We trusted you and you delivered.
Jeff Phipps, Managing Director & General Manager, ADP UK & Ireland
Measured pre and post our programme, employee turnover of a major logistics organisation dropped 11% and absenteeism decreased from 6.6% to 4.7%.
Logistics
The Storytellers’ concept really helps crystallise our key messages and generates a very memorable platform for change that can be understood across the whole organisation, with legs to carry us forward into next year and beyond.
Pharmaceuticals
An electrical retailer’s Home Delivery Service scores rose 10 points to 93% following our programme – an all-time high
Retail
The Storytellers’ programme is simple and effective – everybody at every level understands what we’re trying to achieve.  It’s made a big difference to our organisation.  I have to say, it’s probably the best tool we’ve used to date, and we’ll continue to use it.
Distribution Director, Currys Supply Chain

Insights on story-driven activation, change and performance

Creating a movement and change resilient culture through storytelling
Events

Creating a movement and change resilient culture through storytelling

Watch the webinar. With constant transformation becoming BAU, we need to inspire and engage organisational talent to continuously adapt, adopting new skills and behaviours in support of the organisational strategy....
Transformation pain point no 42. Priya felt that an element of collaboration was missing. Man fishing facing away from a woman on another island pointing at a shoal of fish
Strategic Narrative

Fostering effective collaboration

We are often called in to support significant transformations at the point when newly formed teams are established. For newly formed teams, harnessing the psychological potency of storytelling serves as...
Transformation pain point number 25. Ralph suspected that getting everyone on the same page would be difficult. Picture of a dog herding cats.
Leadership

Getting everyone on the same page

One of the most common hurdles that we as transformation leaders often encounter is the daunting task of getting everyone on the same page.  Especially across large diverse teams, widely...
Trust
Strategic Narrative

Authentic storytelling: Building trust in a divided world

According to Edelman’s 2023 Trust Barometer, business is the only area which is seen as both competent and ethical – observing a rise in ‘ethical’ for the third year in...
Struggle and endeavour
Strategic Narrative

What makes a great story: #1 Struggle and endeavour

We’re often asked why a good strategic or change narrative can be so compelling, why its cut-through can be so dramatic and fast, and how it can shift mindsets and...
Reimagining Leadership through storytelling masterclass
Events

Reimagining Leadership

Virtual masterclass - 2nd November 2023. This introductory session focuses on the development of storytelling skills for senior leaders of large, complex organisations and provides guidance on utilising a story-driven approach...
Imagine if leaders were not just nodding heads - image of Nelson Mandela
Leadership

The power of storytelling in leadership  

Leadership is an art as much as it is a science. While leadership theories, strategies, and skills are important, the ability to connect with and inspire others often separates good...
Traditional Sales mindset = Buyer - Product - Story vs Strategic narrative mindset = buyer - story - outcome
Leadership

Reimagining sales: It's time to walk in new shoes

Six steps to transform your sales team through storytelling Business leaders are facing substantial pressure to deliver above-market growth at the best of times. However, when the global economy is in a...
Activation Healthcheck
Leadership

How ready are you to accelerate your strategy?

Organisations that are thriving today know how to activate their people. So just how ready are you and your business to do this successfully? This personalised report, based on the...
Nine drivers to accelerate your strategy
Leadership

Download the free ebook: Nine drivers to accelerate your strategy

Understand how high-performance organisations activate their people to accelerate change and overcome strategic challenges. We’ve identified the nine key drivers which accelerate activation, engage colleagues in strategic challenges and unlock...
Story-driven activation summit may 23
Leadership

Watch on-demand: Two inspirational days of masterclasses and discussion

To celebrate 20 years pioneering the transformative power of storytelling to execute strategy, accelerate change and unlock extraordinary performance, we hosted a series of bite-sized masterclasses from master storytellers sharing...
Leadership

Why activating your people is critical for successful M&A

Our research with Mergermarket confirms that mergers and acquisitions are notoriously difficult to execute effectively. One of the common reasons for failure is that leaders underestimate the importance of –...
Events

Webinar: Why activating your people is critical for successful M&A

With most studies deeming that 70-90% of M&A deals fail to deliver their stated objectives, de-risking your strategy by addressing this challenge is a critical element to build into your...
Stories from the C-suite: Tom Kent NPPD
Events

'The Future of Energy' with Tom Kent – CEO of Nebraska Public Power District

There has never been a more heightened focus on the future of global energy, and its impact on people at a local level.  The pressure on leaders in the industry...
Navigating the storm: The human side of strategy activation to create extraordinary performance
Events

Webinar: The human side of strategy activation to create extraordinary performance

The ability to define, align around and execute the right strategy is a critical capability. The speed at which strategy turns into meaningful action becomes a key competitive advantage. Yet...
Building organisational resilience and an innovation mindset
Events

Webinar: Building organisational resilience and an innovation mindset

As organisations face the current hugely challenging global environment, this webinar reveals a proven storytelling methodology for creating the cultural resilience and innovation mindset that enables your people to activate...
Navigating the storm how leaders can galvanise their teams
Events

Webinar: How leaders can galvanise their teams through recession

Storytelling is recognised as a key leadership skill.  However, the true potential of story is not limited to powerful communication techniques.  In this webinar, we share how organisations can equip...
Stories from the C-suite CIPD
Events

Webinar: 'The Future of Work' with Peter Cheese - Chief Executive of the CIPD

In our ‘Stories from the C-suite’ series, we talk to leaders who we believe are expert storytellers and explore their approach to turning vision into reality. In this next episode,...
Creating your EVP
Employee Engagement

How storytelling will re-energise your EVP

Download this free eBook to explore how storytelling can be harnessed to re-energise your EVP and ensure that the promise you make to your people is grounded in reality.
Road ahead
Visions of the Future

Accelerating ESG strategy – what future story will your organisation create?

There’s no escaping it – environmental, social, and governance (ESG) strategy is now a critical part of the boardroom agenda. Among the business leaders working with The Storytellers, we’ve noticed a...
Events

Webinar: 'Creating an environmental legacy' with Douglas Millican – CEO of Scottish Water

When an entire nation depends on your services every day, as a leader, how do you ensure that your organisation remains resilient to any new challenge that may impact on...
The four superpowers of business storytelling
Leadership

Future-proofing your organisation in 2022

Every day, we see firsthand the complex challenges that impact how people perform, and the opportunities leaders must seize to ensure their organisation remains relevant and resilient for years to...
Leadership

How the stories of climate change can inspire business transformation

Climate change as a social movement has transformed in recent years, compelling increasing numbers of individuals, communities, nations and governments to take action. Key to this success has been the...
Leadership

How leaders can build momentum to accelerate digital transformation

Any digital transformation programme requires organisational change. The global pandemic has brought forward digital transformation by seven years*, and today more customer interactions, products or services are fully digitised than ever...
change
Change

Why change fails: our top ten

It has widely been reported that 70 per cent of change programmes fail. In a world in which technology, business and market demands are changing faster than ever, this is...
See all insights

Get in touch

Let's work together.

Contact us