Our insights


A hidden identity crisis: the problem with outsourcing

Maslow’s hierarchy of needs will tell you that a sense of belonging is an important factor in any human’s life. Given that many of us spend most of our daily...

customer experience
Employee Engagement

Customer experience – why designing the employee journey matters

We are truly living in the age of customer-centricity. Across the world, more and more organisations are waking up to the idea that only by focusing every business effort on...


How to paint the big picture

‘Can you see the big picture?’ You can imagine the scenario where this kind of question might arise. A discussion is happening about what a situation really means. We’re not...

business transformation

Business transformation: routine to ritual

Engaging hearts and minds is one of the most vital elements in any business transformation. Here at The Storytellers, we often talk about the elephant (the emotional) and the rider...


Make storytelling great again

Just four little words.  In one simple phrase, the US equivalent of Alan Sugar had galvanised a decisive section of the American public like no other political slogan ever had....


Leadership wisdom: becoming the mentor

The Hero’s journey is a well-trodden path when it comes to storytelling, and the world of business is no exception. Seeing your organisation through the lens of a journey that...


A system of stories: weaving stories into organisations

Have you ever wondered why it is that parents and caregivers spend so much time telling stories to children? They are teaching them values and morals but in a way...


3 steps to a healthy post-merger culture

Mergers and acquisitions are a science unto themselves: from defining an acquisition strategy, to negotiation, due diligence and implementation, the steps are many and each merit their own definition and...


Searching for service excellence at Ikea

A wonderful case study of how to improve customer experience and reinforce brand culture, Ikea USA’s recent organisational changes have had a profound impact on employee engagement – for the...

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