Our insights

Imagin if leaders were more interested in making a difference and less afraid of messing up

What can Bill Gates and the Rolling Stones teach us about defining leadership moments? 

Thinking back to some great leadership moments that changed the world, I immediately hit some 90’s nostalgia with the Windows 95 launch on 24 August 1995. Bill Gates is in...

Imagine if leaders were not just nodding heads - image of Nelson Mandela

The power of storytelling in leadership  

Leadership is an art as much as it is a science. While leadership theories, strategies, and skills are important, the ability to connect with and inspire others often separates good...


Storytelling Bootcamp – Reimagining Sales

Virtual workshop - 6th October 2023. This introductory session focuses on the development of storytelling skills for sales leaders and provides guidance on utilising a story-driven approach to accelerate sales and...

Put yourself in their shoes

Putting ourselves in sales leaders’ shoes

Selling is full of ugly jargon. Thinking of customers as ‘prospects’ and ‘leads’, using expressions like pipelines, deal-flows, MQLs, and customer acquisition costs, gives selling, and sales-people a bad name....

Traditional Sales mindset = Buyer - Product - Story vs Strategic narrative mindset = buyer - story - outcome

Reimagining sales: It’s time to walk in new shoes

Six steps to transform your sales team through storytelling Business leaders are facing substantial pressure to deliver above-market growth at the best of times. However, when the global economy is in a...

Activation Healthcheck

How ready are you to accelerate your strategy?

Organisations that are thriving today know how to activate their people. So just how ready are you and your business to do this successfully? This five minute survey, based on...

How important is it to have executive alignment
Strategic Narrative

How important is it to have executive alignment?

One of the most frequent questions I’m asked is about Executive team alignment. When we develop a company’s internal narrative, one of the most important outcomes is to have the...

Nine drivers to accelerate your strategy

Download the free ebook: Nine drivers to accelerate your strategy

Understand how high-performance organisations activate their people to accelerate change and overcome strategic challenges. We’ve identified the nine key drivers which accelerate activation, engage colleagues in strategic challenges and unlock...

Story-driven activation summit may 23

Watch on-demand: Two inspirational days of masterclasses and discussion

To celebrate 20 years pioneering the transformative power of storytelling to execute strategy, accelerate change and unlock extraordinary performance, we hosted a series of bite-sized masterclasses from master storytellers sharing...

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