How storytelling will re-energise your EVP
The dimensions of work have changed rapidly in recent years, with many factors, including digital transformation, hybrid working and ‘The Great Resignation,’ leading to a renewed strategic focus on retention and recruitment within organisations worldwide. As a result, attention has turned towards the platform on which organisations can build their employer brand and experience – the Employee Value proposition (EVP).
93 per cent of the organisations we are currently engaging with are revisiting their EVP. What we’re seeing is an EVP evolution. To create a standout EVP, a comprehensive list of core components will no longer cut it. If you want to attract the best people, you must also emotionally connect them to your business. And even then, if this proposition doesn’t measure up to the reality of your employer brand, great people – those with the talent and skillsets you don’t want to lose – will quickly become disillusioned and their heads turned elsewhere.
With experience delivering change and transformation programmes for over 200 large and complex organisations, we believe storytelling can play a critical part in re-energising your EVP to elevate your employer brand and experience.
Featuring insights from members of The Storytellers team, this eBook explores how storytelling can be harnessed to re-energise your EVP and ensure that the promise you make to your people is grounded in reality.
Download the eBook to explore:
- Why your leadership team should be focusing on the effectiveness of your organisation’s EVP
- How narrative can be used to help align and elevate your proposition
- How stories can be harnessed to build belief in your EVP