And on the very next page: simplicity not as easy as it looks
And then John Maeda has something to say in his book ‘The Laws Of Simplicity’….
To make anything simple, you need to apply ‘thoughtful reduction’; that’s why the iPod has fewer features than rival media players. Where you can’t reduce- and too much reduction destroys the value of your product – you have to hide complexity; which is why Google has almost nothing on its home page. But for your simplified product to succeed, it has also to appear more valuable than more complex products, something you achieve with classy materials and clever marketing; which is why Bang & Olufsen’s remote controls are heavier than you’d expect.
Right team….let’s look at our paper stock…..