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Storytelling

Storytelling gets real: How we can world-build our way to a better future

Skid Row is many different things, depending on who you speak to. At the level of moniker, it is a space defined both by placelessness and haunting, visceral proximity: a...

Visions of the Future

Visions of the Future: Driving Diversity, Inspiring Innovation

November 6th, 2018: A day for, and of, history, perhaps. A day of historic firsts for the United States government: a moment at which its Congress began to look, in however...

Article

The mnemonics of progress

Here at The Storytellers, we like to visualise our stories. A narrative with a beginning, middle and end that has been visually represented, bringing words and images together in a...

Creative

Key lessons from the SodaStream creative campaign

“Just like we need to be creative in attracting our customers, we need to be super creative in attracting new talent” – Daniel Birnbaum, CEO, SodaStream. Earlier this year, SodaStream...

Visions of the Future

Visions of the Future: Lost in Translation

“And the whole earth was of one language, and of one speech. […] And the Lord said, Behold, the people is one, and they have all one language; and this they begin...

Storytelling

Empathy in Action: Narrative 4’s Story Exchange

On paper, the story exchange doesn’t look like much. Sit with a stranger. Tell your story. Listen to theirs. Take on their story as your own and tell it back...

Strategic Narrative

The Value of Senior Team Alignment

One of the quickest ways to watch a strategy and vision unravel after its inception is to start with an Executive team that’s not aligned. Because it’s one of the...

Article

6 lessons from Apple Events

What is there to say about Apple that hasn’t already been said? As a brand, as an organisation, as a lifestyle… for so long now, it has been held up...

Visions of the Future

Visions of the Future: Food of the Future

September 26th, 2018: What are you cooking today? Well – here’s a recipe for you. Take: 9.1 billion people, the world’s projected population by 2050; 25% of farmland worldwide: the...

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