Our insights


Remarks on color

Tucked into the Tate Modern’s fifth floor collections is a video installation by Gary Hill (1951) called Remarks on Color (1994). The piece depicts Hill’s young daughter Anastasia reading from...


JetBlue telling tales

Great to see that JetBlue’s new advertising campaign is one of storytelling….


It’s all about attitude

Much of our work focuses on the need to improve customer service as a key driver for increased revenue and greater profitability. In a recent customer service poll of six...


Engaging a virtual world

This article on engaging a virtual workforce is interesting. We read an impressive – and increasing – amount of material from India on the subject of employee engagement. With the...


Telling good stories

Steve Adubato has some good things to say about storytelling in business. It has recently been brought to my attention that despite our best efforts to prove this approach really...


…and this from Greg

‘Telling people what to do doesn’t work any more because they don’t do it – and nor should they.’ Good words from ex BBC boss Greg Dyke – what he...


Happiness at work

Interesting news in the media this morning about what makes people happy. Less TV, less focus on money, more socialising with friends and participating in community activities where people feel...


Only one in three employees is engaged

According to a new report, only a third of employees in the USA ‘walk the talk’. Interesting reading this, and good to see that storytelling is mentioned of a way...


Organisational citizenship

I’ve got a great big pile of magazines on my desk which are a bit of a challenge to get through, I must admit. But today I read an article...

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