Our insights


Love and trust – “Tell Daddy I’ve gone to Boots”

I was in one of my local pubs last night, fascinated by a framed front page from a wartime newspaper on the wall – The Daily Herald, 16th September 1940....


From waffles to Nike – does your brand have an original story?

Great article from Christian Budtz and Klaus Fog in Design Bulletin. Companies who want to maintain brand status in the future must have a great story to tell. Storytelling is...


WWII The Living Museum

I thought it fitting that today, the 60th anniversary of the end of the war between the Allies and Japan, we should make reference to Bristol-based designer Nick Hind’s Living...


Creativity is about being human

Here’s a nice little snippet I read somewhere. I believe that as human beings we respond very well to creativity, yet so much of our communication and day to day...


International Herald Tribune features The Storytellers

Graham Bowley writes today on the challenges the EU faces in getting its message across regarding the role it can play in creating jobs, saving the environment, reducing world poverty...


Storytelling at EDS

Leading research and information portal Melcrum features an article about our engagement programme for EDS.



I hear the BBC is bringing Jackanory back to our screens. When you consider how sophisticated childrens’ TV has become, the simplicity of a presenter reading direct to camera might...


Successful marketing comes from storytelling

In an excerpt to Seth Godin’s new book ‘All Marketers Are Liars’, we read that the key to profitable growth is from giving consumers what they want, not what they...


From the man at Apple

We were highly inspired by this commencement address by Steve Jobs, CEO of Apple Computer and Pixar Animation Studios, at Stanford University. It has nothing to do with being Apple...

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