Insight article

Podcasting – a new vehicle for storytelling

Yup, we knew it all along. There’s no substitute for the human being when it comes to communication, but when you can’t get a load of humans in one place and at one time, the next best thing has to be the human voice – even if it doesn’t have a face on the end of it! Podcasting is simple, and as Steve Smith observes, ‘this is new technology that revives our appreciation of the oldest medium.’ If, as he says, old fashioned storytelling may be the most engaging use of podcasting, then bring it on….

Nailia Tasseel