Insight article

Reading for business inspiration

Found this great, two-part article on the BBC News site. Commissioned by BBC2’s ‘Working Lunch’ programme, executives and entrepreneurs are asked about the literature that has inspired them in business. Some of the responses are somewhat predictable (Freakonomics, Good To Great, Marketing Strategy & Management) but some are more unexpected. If you want to find out where Of Mice And Men, Wind In The Willows and even the Bible come into things, then read on!

Part One –

Part Two –

Nailia Tasseel