Insight article

Telling good stories

Steve Adubato has some good things to say about storytelling in business.

It has recently been brought to my attention that despite our best efforts to prove this approach really does break down barriers commonly found in corporate and internal communications (just call us for the proof), there are still some sceptics out there – people who believe storytelling to be a pink and fluffy HR thing. I don’t know – perhaps there really are people out there who go back to their families at the end of a hard day at work and tell them all about it with the help of a flip-chart (!). I’m always available to argue the case. No, seriously, have a read – it all makes sense to me….

Nailia Tasseel