Insight article

Transforming Nationwide:

The Storytellers are pleased to announce their latest webinar (Wednesday 23 November at 14:15) in conjunction with World Trade Group and led by Simon Robinson, Head of Internal Communication, Group Operations at Nationwide.

A major restructure at Nationwide Building Society resulted in the creation of a new division – Group Development & Operations – responsible for delivering a large-scale transformation programme to revolutionise the way the business operates. However, relatively few employees in the division were aware of the business goals or the need for transformation as a priority nor how it linked to the corporate strategy, and employee engagement was low and decreasing. By creating a simple, clear and compelling Story that articulated the context for change and the personal role and contribution everyone could play (with zero PowerPoint!) a dramatic shift in attitudes and behaviours was achieved. Simon Robinson and Alison Esse, Director at The Storytellers, will explain how this innovative storytelling approach helped engage employees in the journey ahead, creating a platform for building pride, trust and confidence and engendering a culture of empowerment, dialogue and ownership that has enabled every individual to see how their personal role and contribution can make a difference.

Please join us for the webinar. To register, please click here.

Nailia Tasseel