Insight article

World storytelling day

Today is World Storytelling Day, which started in Sweden in 2003, and is a global celebration of the art of oral storytelling. It is celebrated every year on the Spring equinox in the northern hemisphere, the first day of Autumn equinox in the southern. On World Storytelling Day, as many people as possible tell and listen to stories in as many languages and at as many places as possible, during the same day and night.

Each year, many of the individual storytelling events that take place around the globe are linked by a common theme. The 2008 theme is Dream.

We are always delighted to hear of great business stories, so today’s the day for sharing them!

Nailia Tasseel