Insight article


HRD Summit 2020 – ‘Harnessing Human Creativity’

It’s 2020. The corporate landscape is more volatile than ever. At The Storytellers, we see this as an exhilarating challenge. Live in the now, look to the future, and ask yourself: is your organisation ready to be the hero of its own story?

On February 4th– 5th, the annual HRD Summit plays host to the most senior HR and business leaders on the globe. And we will be there. This year, at the ICC in Birmingham, 150 speakers – including our Co-Founder and Director, Alison Esse – will discuss the theme of ‘Harnessing Human Creativity’. 

Here’s the Summit’s ‘call to action’:

“The pace of change is more rapid than ever. Economically, politically, socially; as the world changes, it’s the organisations that can transform right along with it that will find success. Organisations are being required to rethink it all or risk being left behind, from their basic business models to their core identities. What is their purpose? Who do they want to be?”

What is your business’ purpose? Who do you want to be? Alison will be giving a masterclass at 12.30pm on the 4th of February titled ‘Resetting Your Organisation’s Narrative to Inspire Change’. At The Storytellers, we harness the power of storytelling to move people to accelerate change and transform business performance. How do we do this, and how can it help you harness the creative potential within your organisation?

Alison will be discussing:

  • How storytelling brings meaning and purpose to work,
  • Why people resist change (and what to do about it),
  • How leaders can use storytelling techniques to inspire change, and
  • How to construct an emotionally compelling strategic narrative.

We make meaning through stories. As Alison will show, an organisation can utilise the universal power of storytelling to identify and articulate its struggles and endeavours, create a hero’s ‘call to action’, and help its people to contribute to something bigger than themselves. All great stories – from Aristotle to Ad Astra – use this narrative framework to develop and foster a deep and satisfying emotional connection. Why? Because when people feel empowered and inspired by storytelling, they want to become the hero of their own narrative. They feel they can change.

In a business context, storytelling helps us to recognise and celebrate what we have achieved, understand what is possible, and engage us all in the role we need to play. Great storytellers are thus great leaders – because they inspire us with what we can achieve together. By creating the motivationmeans and momentum essential to shifting behaviour, we’ve helped leaders at over 170 major organisations move their people to accelerate change and transform business performance – through the power and influence of storytelling. 

Want to know more? Attend Alison’s masterclass on the 4th of February and drop by for a chat at stand 27 in the ICC. We’d love to tell you more about how we can help you use the power of storytelling to navigate more effectively through the volatility, uncertainty, complexity and ambiguity that characterises the business landscape today.

Here’s our ‘hero’s call to action’: See you in Birmingham! 

Alastair Hagger


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