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International Herald Tribune features The Storytellers

Graham Bowley writes today on the challenges the EU faces in getting its message across regarding the role it can play in creating jobs, saving the environment, reducing world poverty...

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Storytelling at EDS

Leading research and information portal Melcrum features an article about our engagement programme for EDS.

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Jackanory

I hear the BBC is bringing Jackanory back to our screens. When you consider how sophisticated childrens’ TV has become, the simplicity of a presenter reading direct to camera might...

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Successful marketing comes from storytelling

In an excerpt to Seth Godin’s new book ‘All Marketers Are Liars’, we read that the key to profitable growth is from giving consumers what they want, not what they...

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From the man at Apple

We were highly inspired by this commencement address by Steve Jobs, CEO of Apple Computer and Pixar Animation Studios, at Stanford University. It has nothing to do with being Apple...

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Xerox CEO promotes storytelling in business

The Xerox Chairman and CEO, Anne M Mulcahy, was interviewed in the March issue of Fast Company magazine under the heading What I Know Now. Among other things she talks...

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Love this creative use of a story

I saw this on the back of The Week magazine… how clever to use a story as advertising this way:- The Peculiar Incident of the Fishmonger Performing on Hilary’s Kitchen...

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Exit not Escape

The difference between exit and escape…

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Hear it, to believe in it

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