Insight article
Culture change: how to transform your culture during a crisis
2020 was a year of rapid and continuous change. Such explosive change for organisations is truly unprecedented, and having an existing robust company culture has been necessary for businesses not just to stay rooted, but to grow in this challenging environment.
With the transition to remote working at the outset of the pandemic, a major fear was that company culture would be difficult to sustain. How could businesses maintain something so dependent on day-to-day interactions such as in-person meetings, socialising and chance encounters in the office virtually? Culture is something so intangible and abstract that it is known for being ‘what takes place when managers leave the room’. How can leaders role model culture through Zoom? And amidst the continuing whirlwind of change taking place in the world around us, how can companies continue to transform, adapt and innovate?
Inevitably, the shift from the office to home-based working has transformed behaviours, as culture is made up of workplace relationships and interactions. Companies are now considering serious questions such as how they can foster a global mindset in a digitally-connected world. There is also a strong focus on retaining culture when the physical environment of the office, water cooler chats and casual conversations have been taken away. Technology alone cannot shape culture and it still needs to be defined and articulated.
In fast-moving global markets, culture is the biggest determiner of sustainable advantage. It determines agility, collaboration, how fast you can innovate and how hard you can drive towards a collective goal. By communicating and showing how your culture still exists and is able to thrive in a socially distanced, remote working world, you can ensure it stays strong throughout the pandemic and beyond.
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