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EDS storytelling wins silver quill

Another one for the cabinet…..we are delighted to receive yet another accolade for our work with EDS, which has just won a Silver Quill at the IABC’s Southern Region Conference...

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IBM’s big idea

IBM recently asked their staff, and those of their major clients, to pitch ideas via a secure website about what the company should be doing. Within three days they had...

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How do you solve the problem of… middle manager comms?

Visions of an Alpine mountaintop with happy and care-free managers flinging their arms into the air as they twirl around with members of their teams are dispelled as reality hits…....

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Storytelling as a unifier

Storytelling doesn’t just help people understand and remember information – it acts as a powerful unifier. In business we are often faced with the challenge of communicating and engaging people...

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Employee engagement alert!

I went to see a company the other day where the head of employee engagement completely baffled me. It became clear after five minutes of talking to him that he...

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Remarks on color

Tucked into the Tate Modern’s fifth floor collections is a video installation by Gary Hill (1951) called Remarks on Color (1994). The piece depicts Hill’s young daughter Anastasia reading from...

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JetBlue telling tales

Great to see that JetBlue’s new advertising campaign is one of storytelling….

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It’s all about attitude

Much of our work focuses on the need to improve customer service as a key driver for increased revenue and greater profitability. In a recent customer service poll of six...

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Engaging a virtual world

This article on engaging a virtual workforce is interesting. We read an impressive – and increasing – amount of material from India on the subject of employee engagement. With the...

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