Insight article

Storytelling Bootcamp – Reimagining Sales

Virtual introductory workshop – Friday 6th October

2pm-4pm BST

(9am-11am ET, 8am-10am CT)

Storytelling is recognised as a non-negotiable skill leaders and sales teams must develop to move from a traditional transactional sales mindset to a strategic narrative outcome-focused mindset. With customers becoming increasingly risk averse and in a state of FOMU (fear of messing up), the ability to shape the story and solution of your product to address their challenges and business outcomes becomes a critical competitive advantage.

Why storytelling?

Imagine captivating your audience – clients, prospects and your sales team – with compelling narratives that resonate deeply. Picture how this will activate the trust, belief and motivation to act, inspiring your team and creating the motivation and capability to adopt new ways of thinking and acting, giving your leads the confidence to invest and your clients the belief to commit to a strong long-term partnership.

What you’ll experience

This introductory session will focus on the development of storytelling skills. We’ll also provide guidance on utilising a story-driven approach to accelerate sales and digital transformation, activating your team to embrace change and apply the discretionary effort necessary to implement it.

Emotional intelligence in sales: Understand the psychology behind storytelling and how it taps into the emotional core of decision-making. Explore techniques to empathise, connect, and influence through the power of your own story.

Leading and motivating your team: Empower your sales team with effective leadership through storytelling. Learn to communicate your vision, values, and strategies in a way that inspires enthusiasm, camaraderie, and extraordinary performance.

Delivering story-driven outcomes in complex organisations: How are other high-performance organisations utilising the nine key drivers of activation to accelerate performance? Get insights based on research and evidence from over 200 global organisations, Fortune 500 and FTSE 100 companies.

Who should attend?

Sales leaders from complex organisations who are ready to transform their approach from transactional to transformational. Join us for an exclusive and immersive storytelling experience with a select cohort of your peers. Mark your calendar for 6th October, and prepare to embark on a journey that will elevate your sales strategy.

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Stanley Louw

Principal Consultant