Insight article

Your story: a framework for progress and action

Over the last few months, our team has been working hard to support Executive teams all over the world. These leaders are facing the momentous challenge of adapting to the immediate and ever-evolving situation. As this adaptation happens and organisations move from short-term crisis management to longer term planning, they are starting to consider how they must now transform to be ready to play their part in the “new normal”.

It’s very clear that Covid-19 will have profound and lasting economic, social and cultural impacts. We’re living in a moment in which businesses need to react quickly, act with empathy and fulfil their purpose in a way that helps society navigate a deeply troubling time. Doing so will also prepare organisations for re-emerging into a very different landscape.

The new stories of change

We’ve certainly heard an abundance of stories from our virtual interactions – acts of compassion, moments of innovation, the sudden removal of barriers and cultural walls. We’ve heard from leaders, amazed at how their people have united to achieve things that would have taken months or even years, in a matter of weeks.

For our clients who are in the process of co-creating a narrative to navigate through these changes, there are some significant realisations. There is now an increasing understanding that this situation is catalysing trends and drivers of change. Many of these trends were already significant drivers of change before Covid-19. The convergence of these trends means businesses will face the task of transformation, evolution, even redefinition, on a quite remarkable scale.

Seizing the opportunity

These transformations will, as ever, tend to focus on certain key areas of challenge or opportunity. Those that are truly meaningful will reconsider the very business model and nature of the business that has been successful to date. What will that business model look like in the face of this level of change?

Those leaders who are now starting to be proactive in preparing their people and organisations for profound, continuous change will emerge ready to tackle the enormous challenges ahead and then seize the opportunities that present themselves.

Leading a movement of change

One of the true tests of leadership in the coming months will be: who are the leaders who can successfully create a movement of change? Who are the leaders who will inspire people to look beyond current limits and define new opportunities? Who are the leaders who will generate unity and collective action in the face of challenge? Momentous change is on its way. These leaders won’t design the organisations of the future – but the teams of people who they inspire to believe and take action absolutely will. Focus on the story your organisation needs to write over the coming months and then turn it into a framework for progress and action.

Robert Tennant

Associate Director Client Strategy

Get in touch

Let's work together.

Contact us