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Trouble at 30,000 feet: considering customer needs

Innovation is imperative for any company seeking to retain their leadership position in competitive markets, but drives to innovate can all-too-frequently forget the end-user. For one globally renowned commercial aerospace...


Webinar: ‘Putting people first in a crisis’ with Alex Perry, CEO – Bupa Insurance UK

Recently, we hosted a fascinating webinar with Alex Perry, CEO of Bupa Insurance UK. This highly relevant conversation covered everything from healthcare insurance in these challenging times, to Bupa’s journey...


‘Winning hearts and minds’: talking to Pano Christou, CEO of Pret A Manger

In the most recent episode in our ‘Stories from the C-suite’ webinar series, we talked to Pano Christou, CEO of Pret A Manger. Pret has been through a lot in...


Ebook: Hosting a powerful and memorable virtual event

The nature of history is that major crises, like wars and rebellions, have sparked movements of change and seminal innovations. For example, at the end of WW2, the EU was...


The pandemic care package: putting customers first

Bringing values to life All companies want to find ways of turning their abstract values into concrete corporate actions. For one major bank, they knew that they wanted to place...


The age of story

Welcome to the age of meaning.  Today’s world is like nothing we’ve ever known. The forces of change – health, technology, globalisation, demographics, climate – transform the way we work,...


The integrity of purpose

Ruined reputations spin lasting stories. We are living through times where the careless, the insensitive, or the selfish act can impact not only the reputations of those responsible but also...


‘Showing we care’: creating employee empathy through stories

Inspiring a culture of caring  For any company whose mission involves the provision of personal services, employee-customer connections are essential to success. For one global hotel brand seeking to become...


A new hope

There is hope in stories. Our journey to the ‘new normal’ has been an arduous one. There have been times for all of us when our destination has seemed out...

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