Our insights

Put yourself in their shoes
Leadership

Putting ourselves in sales leaders’ shoes

Selling is full of ugly jargon. Thinking of customers as ‘prospects’ and ‘leads’, using expressions like pipelines, deal-flows, MQLs, and customer acquisition costs, gives selling, and sales-people a bad name....
Traditional Sales mindset = Buyer - Product - Story vs Strategic narrative mindset = buyer - story - outcome
Leadership

Reimagining sales: It’s time to walk in new shoes

Six steps to transform your sales team through storytelling Business leaders are facing substantial pressure to deliver above-market growth at the best of times. However, when the global economy is in a...
Activation Healthcheck
Leadership

How ready are you to accelerate your strategy?

Organisations that are thriving today know how to activate their people. So just how ready are you and your business to do this successfully? This personalised report, based on the...
How important is it to have executive alignment
Strategic Narrative

How important is it to have executive alignment?

One of the most frequent questions I’m asked is about Executive team alignment. When we develop a company’s internal narrative, one of the most important outcomes is to have the...
Nine drivers to accelerate your strategy
Leadership

Download the free ebook: Nine drivers to accelerate your strategy

Understand how high-performance organisations activate their people to accelerate change and overcome strategic challenges. We’ve identified the nine key drivers which accelerate activation, engage colleagues in strategic challenges and unlock...
Story-driven activation summit may 23
Leadership

Watch on-demand: Two inspirational days of masterclasses and discussion

To celebrate 20 years pioneering the transformative power of storytelling to execute strategy, accelerate change and unlock extraordinary performance, we hosted a series of bite-sized masterclasses from master storytellers sharing...
Leadership

Why activating your people is critical for successful M&A

Our research with Mergermarket confirms that mergers and acquisitions are notoriously difficult to execute effectively. One of the common reasons for failure is that leaders underestimate the importance of –...
Events

Webinar: Why activating your people is critical for successful M&A

With most studies deeming that 70-90% of M&A deals fail to deliver their stated objectives, de-risking your strategy by addressing this challenge is a critical element to build into your...
How CEOs can activate performance in a world of pessimism
Strategic Narrative

How CEOs can activate performance in a world of pessimism

We live in a reactive world. We’re thrown from naysay to doomsday with every news headline. Just as soon as we’d begun recovering from a global pandemic, we were told...

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