Our insights


Key lessons from the SodaStream creative campaign

“Just like we need to be creative in attracting our customers, we need to be super creative in attracting new talent” – Daniel Birnbaum, CEO, SodaStream. Earlier this year, SodaStream...

Visions of the Future

Visions of the Future: Lost in Translation

“And the whole earth was of one language, and of one speech. […] And the Lord said, Behold, the people is one, and they have all one language; and this they begin...


Empathy in Action: Narrative 4’s Story Exchange

On paper, the story exchange doesn’t look like much. Sit with a stranger. Tell your story. Listen to theirs. Take on their story as your own and tell it back...

Strategic Narrative

The Value of Senior Team Alignment

One of the quickest ways to watch a strategy and vision unravel after its inception is to start with an Executive team that’s not aligned. Because it’s one of the...


6 lessons from Apple Events

What is there to say about Apple that hasn’t already been said? As a brand, as an organisation, as a lifestyle… for so long now, it has been held up...

Visions of the Future

Visions of the Future: Food of the Future

September 26th, 2018: What are you cooking today? Well – here’s a recipe for you. Take: 9.1 billion people, the world’s projected population by 2050; 25% of farmland worldwide: the...


The real millennial story  

It’s a messy business, the work of intergenerational definition. Almost impossible to do in real-time, the work falls latterly to the older cohort – tasked with setting the parameters that...

Strategic Narrative

Our strategic narrative: practising what we preach

There’s a saying that you can tell a cobbler by his shoes, implying that he is so busy he has little time to address his own footwear. In the same...

Strategic Narrative

Narrative and resilience in the age of acceleration

When Mayor de Blasio issued a cap to licenced drivers in New York city in August 2018, his language was definitive. Uber and Lyft, and any other ride hailing app...

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