Our insights


You need an internal brand, and here’s why

In the last year we’ve seen major investment by organisations in their external branding efforts. A robust external brand identity provides ample opportunity for businesses from better reflecting our diverse...


From villain to hero – telling the whole story of the ‘Superjob’

“Men are grown mechanical in head and in heart, as well as in hand,” wrote the Scottish essayist Thomas Caryle in 1820 of the First Industrial Revolution. “Their whole efforts,...


Bring Home the Future with Storytelling

The ‘alternative’ is now the norm. This fluid labour pool of 2019 is changing in remarkable ways. In some countries, the pool is shrinking because of declining birth rates, to...


The new story of leadership

Our interest is transformational leadership. Inspired by the work of Professor Gianpiero Petriglieri of INSEAD, we define transformational leaders as individuals who are willing, able and entrusted to articulate, embody...


Leaders! Kill the conference, make a moment

If ever there was a month where business as usual seemed more doomed than ever, April 2019 was it. Extinction Rebellion campaigners turned London’s busiest street into a post-apocalyptic refuge...


Three opportunities to unlock pace in your organisation

The Storytellers work with a diverse range of large organisations from multiple sectors. We help businesses leverage their people as a competitive advantage – to engage their teams in a...


A hidden identity crisis: the problem with outsourcing

Maslow’s hierarchy of needs will tell you that a sense of belonging is an important factor in any human’s life. Given that many of us spend most of our daily...

customer experience
Employee Engagement

Customer experience – why designing the employee journey matters

We are truly living in the age of customer-centricity. Across the world, more and more organisations are waking up to the idea that only by focusing every business effort on...


How to paint the big picture

‘Can you see the big picture?’ You can imagine the scenario where this kind of question might arise. A discussion is happening about what a situation really means. We’re not...

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