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Show and tell at Number 5

Summer is here and companies across the land are throwing their doors open for their annual summer parties. With invitations pouring in how do you make your party unique? How...

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What story are you trying to tell?

My university lecturer once asked me during a discussion about branding: 'what story are you trying to tell? I didn't have an answer at the time, but I was inspired...

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Social media

Flicking through Sky one day, I found a documentary about social media titled Catfish. After reading the synopsis I was still unclear as to what Catfish was about, so, as...

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What’s my story?

Having been a member of the Storytellers team for a month now, I've been spending a lot of time thinking about the art of the story. I've been thinking about...

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Certain things don’t change

About two years ago, I stopped work as a partner, then globe-trotter, for Deloitte (or was it as self-powered carry-on baggage for BA?) but found I didn’t like it. The...

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Stories drive humans – not data

I've been talking today to the CFO of a major global technology client on the day it launches the story of the company's future ambition for growth. How refreshing to...

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The importance of being owners

When we choose for ourselves we are far more committed to the outcome – almost by a factor of five to one!. Tapping into this unique element of human nature...

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Linkedin tells stories…

Celebrating their impressive member numbers, LinkedIn are asking users to submit their own Linkedin related stories: http://100million.linkedin.com/ Click one of the faces to find out how Linkedin has changed the...

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Strategy versus story…

I’m sitting in another meeting with a prospective client, talking about the need to develop their business story, when a familiar question comes up: ‘But we’ve got a clear strategy…...

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