Category: Leadership

Leading through adversity

As we enter into this period of cataclysmic change – sudden, unexpected, invisible, intangible and without doubt lasting – it’s a dismal picture for many businesses which are feeling the dramatic effect of coronavirus. 

The high street has already been in turmoil for some time now, with well-known UK brands such as Thomas Cook, Bhs, Dixons, Toys R Us and Staples falling by the wayside in recent years. It’s hard to imagine how businesses that were already severely struggling – and others in almost every industry sector – will recover, and there will be millions of employees all over the world wondering what their future will look like.

For many leaders, this environment presents a daunting task, but also an opportunity. 

It’s one thing to be a ‘good’ leader when times are good, but quite another during a crisis, and there will be many leaders who simply cannot deal effectively with the stress of uncertainty and the unknown. Today leaders have seen their teams rapidly become disconnected and fragmented as people are ordered to stay at and work from home –  their normal channels of communication and social interactions massively disrupted. Technology today will be a lifesaver in many respects, but without the comfort of a high-tech office conference suite or a production/IT support on-hand, the limitations of communicating from a single computer over a long period of time, isolated from supportive colleagues, will be a source of frustration for many. Varying speeds of broadband, the inevitable interruptions of family life in quarantine, different levels of tech capability, the monotony of looking at a screen all day, depleted teams through illness and the sense of isolation, loneliness and often emotional overload – all likely for an unknown period of time – will  be a huge test for both leaders and their teams alike.

A leader’s role is to motivate, engage, inspire, encourage and develop his or her team to maintain maximum productivity and performance. In times of crisis leaders often revert to command/control, task-oriented leadership – something which may come naturally to some, especially those who aren’t natural ‘people’ leaders. In this corona crisis, where fear, financial hardship, a sense of disconnection, isolation, anxiety and distraction will be experienced by many, leaders will need to show their human side to build trust and followship. Empathy, resilience, boldness, empowerment, transparency, honesty, humility, motivation, connection and the need to galvanise, engage and listen to their teams will be critical over a prolonged period of time. Great two-way communication – more than ever before – will create the glue to keep disparate groups in touch and performing at their best.

What is clear, once the initial period of firefighting and adjusting to the new situation has settled down, is that this could be an opportunity for many. Five immediate areas spring to mind:

1. Culture: many businesses are already going through a period of cultural transformation, driven by technology and new consumer behaviours. Now is the moment to rapidly accelerate a culture of flexibility, agile working and decision-making, skills-building, collaboration through robust networks, customer focus and digital capability. Even for non-client-facing teams, everyone has a role to play – something often overlooked by support functions. This period of heightened intensity in the way we work, act and behave can really crystallise culture at speed in a way that it may not have before. This is a cultural opportunity like no other.

2. Purpose and values: a story that reminds people of the company’s purpose and how everyone is helping customers and colleagues during this time of crisis can be highly motivating. Setting clear priorities, uniting people behind a common purpose, and sharing small stories of acts of kindness can also build pride and a sense of ‘we’re in this together’. This is where emotional connection really becomes important, and emotional connection in times of change is critical.

3. Connection: humans are social, feeling beings, so feeling connected to an employer can feel very difficult when working remotely and distanced from colleagues and customers. Reminding people of what a great company they work for, pride in how your business supports your customers and colleagues, and how everyone can all respond in their own small way to an unprecedented challenge can present a rallying cry that will motivate people to want to play their part. Creating a sense of fun and energy will also provide an essential sense of reward.

4. Empowering leadership: at a macro level, this health emergency is out of our control. Leaders who empower their teams to solve complex problems, find solutions and put them into practice, however, can be immensely motivating. Whether in or out of the workplace, listening to stories of how individuals are helping others will help build team pride and a sense of purpose. Empowering their teams will help individuals feel less of a victim and more of a hero, with a degree of influence over an outcome – even at a local level.

5. Storytelling: the classic traits of what makes a good story that will inspire and persuade people to take action comes under the spotlight during testing times: a story that features heroes struggling to resolve a challenge; a call to action; contributing to something bigger than ourselves and connecting people emotionally to a higher purpose. Never before has an anchoring story of a business’s ambition for the future become more important during times of turbulence and uncertainty: a story to which people can create a line of sight, empowered to respond collectively, united behind a common purpose, and to help them create context and meaning out of this period of instability and change.

I recently came across this article by Luke Johnson from the FT (https://www.ft.com/content/97f7fd48-f78a-11dd-81f7-000077b07658) which I first read back in 2009, during the last financial crisis which sparked the last recession. It reminded me that how companies respond to a crisis – and how leaders bring their people through it – will define the winners from the losers once the crisis is over.

Some managers have to be fired because they simply cannot cope. It is becoming apparent that many leaders were really just suited to the good times. During a severe recession, when growth is irrelevant and all that matters is survival, their bullish attitude and denial of reality becomes positively dangerous. But who of quality is willing to join an ailing concern? There are lots of characters looking for work but do they have the stamina and resolution for the task? As Winston Churchill said, “this is no time for ease and comfort. It is the time to dare and endure.”

There are days when one feels almost physically battered by the bad news in the commercial world, and there appears to be no light at the end of the tunnel. But then a reader reminded me of the extraordinary achievements of Germany and Japan – bankrupt nations virtually reduced to rubble by defeat in the second world war. Within two decades, they had become industrial powerhouses and remain two of the pre-eminent economies in the world. Enterprise, ingenuity, hard work and discipline delivered prosperity from the wreckage of absolute defeat.”

Good leadership will play a major role in determining whether a struggling enterprise rises like a phoenix from the ashes, or whether it is consigned to the history books as one which just didn’t make it.

HRD Summit 2020 – ‘Harnessing Human Creativity’

It’s 2020. The corporate landscape is more volatile than ever. At The Storytellers, we see this as an exhilarating challenge. Live in the now, look to the future, and ask yourself: is your organisation ready to be the hero of its own story?

On February 4th– 5th, the annual HRD Summit plays host to the most senior HR and business leaders on the globe. And we will be there. This year, at the ICC in Birmingham, 150 speakers – including our Co-Founder and Director, Alison Esse – will discuss the theme of ‘Harnessing Human Creativity’. 

Here’s the Summit’s ‘call to action’:

“The pace of change is more rapid than ever. Economically, politically, socially; as the world changes, it’s the organisations that can transform right along with it that will find success. Organisations are being required to rethink it all or risk being left behind, from their basic business models to their core identities. What is their purpose? Who do they want to be?”

What is your business’ purpose? Who do you want to be? Alison will be giving a masterclass at 12.30pm on the 4th of February titled ‘Resetting Your Organisation’s Narrative to Inspire Change’. At The Storytellers, we harness the power of storytelling to move people to accelerate change and transform business performance. How do we do this, and how can it help you harness the creative potential within your organisation?

Alison will be discussing:

  • How storytelling brings meaning and purpose to work,
  • Why people resist change (and what to do about it),
  • How leaders can use storytelling techniques to inspire change, and
  • How to construct an emotionally compelling strategic narrative.

We make meaning through stories. As Alison will show, an organisation can utilise the universal power of storytelling to identify and articulate its struggles and endeavours, create a hero’s ‘call to action’, and help its people to contribute to something bigger than themselves. All great stories – from Aristotle to Ad Astra – use this narrative framework to develop and foster a deep and satisfying emotional connection. Why? Because when people feel empowered and inspired by storytelling, they want to become the hero of their own narrative. They feel they can change.

In a business context, storytelling helps us to recognise and celebrate what we have achieved, understand what is possible, and engage us all in the role we need to play. Great storytellers are thus great leaders – because they inspire us with what we can achieve together. By creating the motivationmeans and momentum essential to shifting behaviour, we’ve helped leaders at over 170 major organisations move their people to accelerate change and transform business performance – through the power and influence of storytelling. 

Want to know more? Attend Alison’s masterclass on the 4th of February and drop by for a chat at stand 27 in the ICC. We’d love to tell you more about how we can help you use the power of storytelling to navigate more effectively through the volatility, uncertainty, complexity and ambiguity that characterises the business landscape today.

Here’s our ‘hero’s call to action’: See you in Birmingham! 

The new story of leadership

Our interest is transformational leadership. Inspired by the work of Professor Gianpiero Petriglieri of INSEAD, we define transformational leaders as individuals who are willing, able and entrusted to articulate, embody and help to realise a story of possibility and, in so doing, build a model of mutual prosperity for employees, customers, shareholders and society.

At The Storytellers, we believe that there has never been a more important moment to cultivate transformational leadership.

Our contention is simple.

The last industrial revolution fundamentally disrupted and mechanised the meaning of leadership, moving dramatically away from classical notions of peoplecentred leadership.

Now, as we move into the fourth industrial revolution and the deep technological disruption that it brings, human mindsets and behaviours have unexpectedly emerged as the final frontier of advantage and the truest form of resilience. In response, people-centred leadership — which emphasises shared purpose, emotional connection, influence and authenticity — must come to the fore once again. A new paradigm is emerging that will determine who thrives and who dies. For leaders raised on the techniques of management science and confronting unprecedented amounts of personal, interpersonal and systemic change, the transition is profoundly challenging.

To create a lasting mindset and behaviour change, leaders must cultivate emotional motivation, means and momentum — both continuously and simultaneously. We contend that story is the most effective and coherent delivery mechanism by which to meet this need, which, when applied strategically in the form of integrated story-driven change programmes, holds the key to successful transformation.

Download our white paper in full by completing the form on this page.

Leadership wisdom: becoming the mentor

The Hero’s journey is a well-trodden path when it comes to storytelling, and the world of business is no exception. Seeing your organisation through the lens of a journey that takes you through through a series of emotive and meaningful steps of change has proved to be a formula that truly helps businesses turn situations of despair into ones of resurrected promise.

So this is one great use for the Hero’s journey in business: the portrayal of who we are as an organisation in order to engender greater understanding of the journey that we are on and drive visible change in service of that same journey.

But there is another aspect to the Hero’s journey that is sometimes overlooked in how businesses apply storytelling as a vital internal capability. A way of seeing that considers the key characters in the Hero’s journey, as well as the journey itself – and in so doing, shines a light on the intergenerational and interpersonal challenge that we see dawning across the world.

Across the world, the faces of companies are changing – literally. Bosses are getting younger, people are retiring later in life, and less people than ever are electing to spend their careers climbing a single company ladder – succession planning in the midst of all of that is frankly a nightmare, and the statistics show it. According to Harvard Business Review, a 2010 study revealed that only 54% of boards were grooming a specific successor, and 39% had no viable internal candidates who could immediately replace the CEO if the need arose. It’s not an overstatement to say that this represents a global leadership crisis, and it’s one that we continually hear from our own clients too.

So how could looking at this global challenge through the lens of storytelling deliver fresh insight? If we look at the Hero’s journey in its classic, Joseph Campbell incarnation, we see that there is a key moment in the story that introduces us to an important archetype in the alchemy of the Hero’s journey. A figure who may not just play a key part in the overall arc of the journey, but also someone who plays a critical interpersonal role, and specifically in the growth and development of others.

Early on in the Hero’s journey, after our Hero has heard the ‘Call to Adventure’, we meet a character known sometimes as the ‘Mentor’, which we can take as a highly relevant term in this instance. Classic examples of this character include Gandalf in Lord of the Rings, Dumbledore in Harry Potter, Obi Wan in Star Wars. (Unfortunately, as is so often the case, many of these classic archetypical characters are played by men – Miss Honey in Roald Dahl’s Matilda is one of shamefully few examples in film and literature that show that women can be Mentors too.) 

To the Hero, the ‘Mentor’ is a friend, teacher, guide and role model all in one. Here are some of their key attributes:

  • They are entrusted with the care and education of their charge
  • They are equipped with the knowledge or expertise to nurture those who face the challenges ahead. 
  • They give what they know with no expectation of immediate reciprocation or remuneration, beyond striving for the greater good
  • Ultimately, in the context of the overarching journey, they come to represent accomplishment, knowledge, skill, and virtue.  

This is an immensely important and noble role that is played as the Hero’s journey unfolds. This person emerges very near the beginning of the story, guiding the Hero on the starting principles as they set about their challenge. Without the Mentor, the Hero’s journey is not remotely possible – meeting the Mentor is the first and most providential of many fateful sliding doors for the Hero.

So coming back to the shifting world of business in the 21st century, doesn’t that list of attributes sound like the kind of person businesses crave now, maybe more than ever? It seems that the present global crisis of succession planning could be improved if senior business leaders were able, at the right time, to see themselves more as the Mentor and less as the Hero… so how can businesses help their senior leaders to shoulder these responsibilities, and know when being the Hero of the journey actually means they need to be the Mentor?

The first step is to consciously understand that teams of leaders are also on evolving journeys of their own.

In life, we are all on a personal journey. We go through a series of changes, and change roles throughout this: daughter, friend, teenager, student, employee, partner, boss, grandmother – we continually redefine the terms we use to fundamentally describe ourselves… so why should the world of work be any different?

There’s an evolving leadership story that organisations need to get better at telling here, in order to help individuals make the transition from Hero/Leader of the organisation to increasingly playing a Mentor role. It’s one that doesn’t supplant the need for an organisation-wide narrative, but rather expands and enhances the meaning of this for those playing a leading role within it. By understanding our role in an organisation story as a fluid and changing one, business leaders will be better placed to respond to the key drivers of that narrative, over time.

The second step is to recognise that the relationship between Mentor and Hero is in fact a symbiotic one – both parties can learn from each other.

Chip Conley, a well-known thought leader on the theme of intergenerational change in the world of work expands on this theme in one TED talk in particular. Conley vividly recounts his own experience of intergenerational relations at work, sharing a story of his time as a seasoned veteran in the world of hospitality entering the tech start-up world of Airbnb. 

Self-effacing and humorous, Conley acknowledges his own lack of expertise and knowledge of the tech world… but counters this with a sharp awareness of the ‘wisdom’ that he brought to the fledgling tech company, and the endorsement he received in this way from his younger, more tech-savvy colleagues.

Conley sees himself as a ‘Modern Elder’ in this regard, and this is effectively another way of describing the ‘Mentor’ role in the Hero’s journey. What is different about Conley’s perspective is that he wisely identifies that the learning curve is not just for the younger party – and this is something that ought to draw senior leaders closer to younger counterparts as they begin their journey to becoming the leaders of tomorrow. These interactions ought to be taken in the spirit of mutual benefit – the latest industry and technological understanding meeting with timeless business savvy.

By framing the topic of generational change in the world of work in a symbiotic manner, Conley shows one key factor in how businesses can find a way out of this challenge – to encourage both ends of the generational spectrum to value what the other can bring, and encourage a culture of mutual learning through dialogue.

The third step is to frame succession planning through the lens of legacy – a single, rich word that unlocks a new way of thinking.

Rather than focusing on the fact that senior leaders are effectively stepping down as the Hero of the journey, there is an opportunity here to reframe this. If we do see ourselves as on a personal journey, then we must accept that there comes a point where that journey comes to an end in the shape of retirement. Looking at this key milestone in a career gives senior leaders the opportunity to then consider what will remain – what legacy will be left when they depart the stage.

Not only does this give scope for leaders to begin to come to terms with their own retirement, it also frames this in a positive light. ‘What good can I do before I retire… how can I better prepare future leaders for my absence… can I be remembered as much for the foundations I laid for the next leadership team as for my own contributions as a leader…?’ All these are questions that can be asked and explored as a collective leadership team under that single, powerful word – legacy. 

So, the present challenges of succession planning demand a different approach, and there are three simple questions that draw on the power of storytelling to frame this:

  1. As a leadership team, what is the journey that we are on?
  2. Who can I reach out to and develop a mentor relationship of mutual benefit with?
  3. As a leader, what is the legacy that I want to leave?

Thinking of the evolution of an organisation through the lens of storytelling does not solely have to be a case of mapping progress according to the steps on the Hero’s journey. The Hero’s journey is more than this – it is the alchemic combination of different roles, different skillsets, different moments along the way that bring a series of revelations and illuminations that make overcoming the challenge possible. 

Recognising and celebrating that these different archetypes within our own organisations have different wisdoms and learnings to share along the way is vital. Helping senior business leaders recognise that their true value has imperceptibly evolved, and now lies in playing the role of the mentor, rather than that of the Hero, is a mindset shift that brings generations closer. And helping leaders to focus more on the legacy that they will leave as Mentors of the next generation may just start to address the current generational gap in the world of succession planning.

A system of stories: weaving stories into organisations

Have you ever wondered why it is that parents and caregivers spend so much time telling stories to children? They are teaching them values and morals but in a way that children can connect with: they feel the story and are able to internalise what they’re hearing rather than if they were simply told what to do and how to act.

To lead and influence people, you must have ethoslogos, and pathos. Ethos is character or credibility, which is necessary if you want people to believe what you say. Logos is about the logic or reason of your argument. Pathos is about emotion. A good story inherently has ethos, logos, and pathos. If one of those elements are missing, it either fails to take us along for the ride or leaves us feeling disengaged and unsatisfied. In our world today, we can observe the impact of populist narratives that are severed from ethos or logos, and instead fueled almost purely by pathos. Pathos is the engine room of action – but it must be values-based and checked by its cool headed counterparts to drive positive outcomes.

In the world of business, where logos has long reigned supreme, pathos and ethos are still under-utilised tools. It’s not uncommon in business, negotiations, law, and politics to hear the advice: “leave emotion out of it.”  Yet emotions can be leaders’ greatest asset. The range of human emotions is wide and deep, and effective leaders access emotion to connect with those they hope to inspire. They guide us in our decisions and choices; it’s through emotion that we learn what we care about– and through emotion that we are most often compelled to act. Consider that the root of the word emotionis the Latin mot, which means move. It’s no surprise that motivation shares this root. We are motivated by that which moves us to act. This is why, at The Storytellers, ‘move’ is an important word: core to both our purpose (to move people to do great things) and the value we bring to businesses in moving people to accelerate change and transform performance.

Pathos fosters motivation and builds connection between people and their leaders. But for what they say to mean anything at all, leaders must first establish their credibility through ethos. Positional power is no longer enough; we want leaders to show moral credibility and demonstrate their values through action. In this time of heated identity politics, the values we subscribe to as individuals and collectives is arguably more important for leaders to express than ever.

Ethos is also core to the way we engage with, and learn from, our leaders. Across cultures, children’s stories tend to culminate with a clearly articulated moral. As we get older, we outgrow the need for an explicit moral, yet we never stop drawing lessons and morals from the stories we hear. We gravitate towards characters who are complex and conflicted because we relate to them and learn from them: they feel human. It’s true that sometimes they make choices we wish they wouldn’t. But in a good story, we have a solid sense of who the person is, how they think, and what they feel. We can learn from both their successes and mistakes because we understand how they got there, what drove their choices, and how we might act in similar situations. Both “good” and “bad” choices teach us something – about the character and ourselves. We watch them wrestle with their values, and we learn about the type of people we could be and the choices we should make.

And expressing shared values is very good for business. Professor Paul Ingram’s work on values in business and leadership found that employees experience a huge motivational boost when their values are recognised – comparable to a 40% increase in salary. He also found that leaders who stay closely tied to their personal values seem more authentic and tend to make more ethical decisions.

As the way we work changes, values become more important than ever to sustain strong cultures. We’re witnessing the increasing gig economy, start-ups that grow from the ground up, open work spaces, remote teams and virtual environments. These days, organisations seem less like machines with a central control system, and more like organisms or ecosystems with interdependent parts working autonomously toward a common goal. Strong values and clear purpose give organisations the coherence and clarity to embrace decentralised working and flattening hierarchies without losing their collective identity. Finding a way to stay connected to this purpose and these values feels more important than ever before. And this is why stories are so important.

If we think of organisations as ecosystems, then storytelling should not only reside on the organisational level; it should permeate the whole system, from the level of the individual to the level of leadership. If people feed the story then the story feeds the people, and thus, a virtuous cycle is created. Inspiration both precedes action and comes from action. We often think of it preceding action: of course we must feel inspired before embarking on some new endeavor; interestingly though, the process continues feeding itself. Once we have taken action and seen results (whether successful or not), we are often re-inspired to continue on, to persevere, and to stay committed.

As a leader, it’s obvious that you need to know whether or not your people have done what they’re supposed to do; less obvious though, is that people also need to know whether or not things happened, as a way for them to mark the successes and failures of their teams and their work. Crafting an evolving organisational narrative is a way to continually maintain inspiration: incorporate stories of successes and challenges, and allow the story to be a living, breathing account of what is actually happening in the organisation.

For Individuals: When we take the time to connect with our own stories and understand our own why, we learn to identify and articulate the values that drive us. We constantly hear that the Millennial generation is one driven by purpose, but really, aren’t we all? To understand why we care about our work helps us make that emotional connection to it, which is both empowering and motivating. On the individual level, understanding our personal stories can lead to clarity of purpose and direction with an invigorated sense of passion for our work.

Within Teams: Storytelling within a team helps build solid relationships and creates a positive team culture. It may feel like a luxury (or a farce) to build in “story time” for teams, but it is definitely time well spent. The most effective teams I’ve worked on have been led by bosses who created conditions for us to connect not only as colleagues but as people. We scheduled 1:1 meetings in the beginning to share our stories, we had regular check-ins with the team, we celebrated challenges and victories together, and over time, our connection to ourselves, to each other, and to our work continued to develop. Real relationships help people invest in each other, creating the space for trust and healthy conflict, which ultimately leads to better, more creative ideas.

Crafting a shared narrative also allows teams to identify clear roles for working together; when you can see how your role fits with the roles of others within the bigger story, it creates a team culture of interdependence and accountability. Stories situate us between the past and the future: knowing who our teammates are and what they care about helps us see where we’ve come from as a group, and where we’re heading. When a collective narrative is built on the values and experiences of its members, it’s much easier for people to connect to it and feel a sense of ownership. You can respond and adapt more quickly to change because you don’t need to stop and ask about everything; you feel confident making autonomous decisions knowing they’re well aligned with the goals and mission of the organisation.

Across Teams: Between teams, storytelling can establish common ground and a shared language for effective collaboration. Stories promote understanding across difference; when cross-functional teams work together, articulating what they are doing and why through stories fosters clear communication and understanding. As teams continue working together, they are ultimately weaving together a larger, macro-level narrative, which is beneficial for the teams themselves, and also for the development of the organisation.

There is so much data being collected everywhere today, both quantitatively and qualitatively. Unfortunately, this data, which could be incredibly valuable for people all throughout organisations, isn’t shared as widely as it could be. It can be challenging to communicate the data in a way that feels meaningful and relatable to people who are not close to the research. So, tell a story. Stories are a great vehicle of data translation. The process of crafting a compelling story requires synthesis and understanding, and hearing the story then allows people to absorb and process the data more experientially. If they can feelthe impact of the data and care about it in some way, then the information is all the more useful.

Communicating high-level ideas in an accessible way shouldn’t be considered dumbing down, but rather meeting people where they are. And isn’t that really the point of collecting the data in the first place – to share it as widely as possible?

In his book “The Sense of Style,” Steven Pinker says academics tend to write in complex ways to maintain a level of status, when they could (and arguably should) be sharing their valuable research in a simpler, more accessible way. Stories communicate complex ideas in simple terms – a single moment in a story can offer deep lessons, identify clear tensions, carry subtle nuance, and teach a moral all at once. A cohesive narrative helps everyone stay on the same page, moving in the same direction.

In Leadership: Leadership is a capability not a position and it can be developed on any level. That said, however, there still exist certain positions that carry a certain level of power and influence, and leaders in these roles can benefit tremendously from the power of storytelling. When a leader seeks out the stories of those around them, it not only makes them more accessible, it also enhances their ability to strategize.

Growing up across continents, I’ve spent most of my life moving in and out of new cultural environments. In each new place, survival meant adaptation, and I learned firsthand the value of understanding context as a first priority. It’s impossible to know how something should be changed before you know what it’s about, who it affects, the context that shaped it, and how it plays out in practice. While this may seem intuitive, haven’t we all dealt with the outsider who comes in claiming they know what’s best for us?

When leaders listen to personal stories of the organisation, it serves two important functions. Leaders can see the larger macro-narrative of the organisation as a whole, and people feel that their voices are being heard and that they matter. The pulse of an organisation is in its stories. Leaders should look to stories as a source of strategic planning: What stories are you hearing? Which ones are most frequently repeated? By whom? What stories aren’tyou hearing that you would like to be hearing?

Stories and strategy are linked. A leader who really listens, noticing both what is present and absent in the stories they hear, has a better sense of the reality on the ground, and can identify the gaps of where and how they should strategize.

Leaders who share their own stories have the power to build more trusting, authentic relationships.Harvard Business School professor Amy Cuddy, who researches warmth and trust in leadership, says these two traits are incredibly valuable in good leadership. In the Harvard Business Review article “Connect, Then Lead,” Cuddy and her colleagues share that “…research suggests that the way to influence—and to lead—is to begin with warmth. Warmth is the conduit of influence: It facilitates trust and the communication and absorption of ideas.” They explain that building trust in organisations also “increases information sharing, openness, fluidity, and cooperation… and facilitates the exchange and acceptance of ideas.”

Though we often hear about the power of vulnerability, leaders still hesitate to show too much, fearing they may be seen as incompetent. But admitting that you see gaps and don’t yet know the answers is not a sign of weakness; rather, it shows trust and humility. It’s an invitation for others with expertise and knowledge to step forth and add to the existing narrative, serving to empower more people and gaining buy-in along the way.

When Jim Ryan, the former Dean of the Graduate School of Education, began his tenure at Harvard, he started out with a listening tour: for six months, he led with curiosity. He took time to listen and learn from people throughout the organisation and across various functions as to how things worked, who people were, and how he could best serve the organisation. He also opened up himself, honestly sharing parts of his own story, and offering open office hours for students, staff, and faculty to come meet him, ask questions, and share their own stories. It’s no surprise that Dean Ryan created huge and lasting impact during his tenure.

Storytelling of this kind also fuels innovation. Several years ago, Amy Edmundson, of Harvard Business School, coined the term psychological safety. “In psychologically safe environments”, she writes, “people believe that if they make a mistake others will not penalize or think less of them for it… will not resent or penalize them for asking for help, information or feedback.”

In a world that prizes continuous discovery, this kind of environment is essential; if people don’t feel a sense of psychological safety, they’re much less likely to take risks, make mistakes, or learn, and ultimately, the organisation suffers. If storytelling is a valued mechanism in an organisation, it can establish channels of knowledge-sharing where people can learn from the successes and failures of leaders and peers alike.

An organisational story locates the organisation on a trajectory, so it is always in motion, from somewhere to somewhere – it does not stay still: it’s not stagnant or in a vacuum. People can rally around a good story! And as organisations learn and grow, they must constantly evolve; if storytelling is woven throughout various levels of an organisation, it fosters engagement, consistency, and plasticity.

Storytelling also brings humor and lightness to serious work, which can enhance organisational culture and prevent burn-out. As humans, we depend on humor, creativity, and joy to keep us buoyant in challenging and uncertain times. Organisations are no different.

 

Sources:

Cuddy, Amy, J.C., Kohut, Matthew, & Neffinger, J. (July-August, 2013). Connect, Then Lead. Harvard Business Review. https://hbr.org/2013/07/connect-then-lead

Edmundson, A. (2002). Managing the risk of learning: Psychological safety in work teams.In West, M. (Ed.). International Handbook of Organizational Teamwork, London: Blackwell.

Columbia Business School Executive Education, Ideas at Work. (October 4, 2018). Putting a Price on Principles.https://www8.gsb.columbia.edu/articles/ideas-work/putting-price-principle

The Value of Senior Team Alignment

One of the quickest ways to watch a strategy and vision unravel after its inception is to start with an Executive team that’s not aligned.

Because it’s one of the pre-requisites of the successful launch of a strategic or change narrative into a business, the question ‘is your senior team aligned?’ is one we always ask our clients at the outset. I can’t remember a time when I’ve talked to a new client at the start of an engagement who’s sagely nodded and said ‘yes, our Executive is aligned’, at least not without a wry smile. By alignment, we are not talking about ‘broad agreement’ with a strategy. We are talking about complete and utter unity, where the Executive team is speaking as one, and there is no room for dissent. ‘Slightly aligned’ doesn’t exist. It’s like being slightly pregnant. You either are, or you’re not.

Of course, every individual will look at the strategy through a different lens. It’s normal for those responsible for different aspects of the operation to have different perspectives. After all, the richness and diversity that Executive teams bring to the table is a huge asset to any business. And in the shaping a strategy or strategic narrative there will of course be arguments, different points of view and many an ‘energetic’ conversation around the Board table.

But when that narrative is signed off, to be disseminated through every layer of the organisation, the senior team must be speaking as one: ‘One Story, One Team, One Voice’. With every departure from the party line, with every ‘tweak’ to the Story “because it’s not relevant to us”, or “I’ve cut that bit out because it’s the bit that I didn’t agree with”, the story becomes a massive Chinese whisper. By the time it’s reached the grass roots of the organisation, it bears no resemblance to the story being told in other parts of the business. And that story, in turn, might just as well come from another organisation for its similarity to the one being told down the road. The end result will be confusion, lack of clarity, inefficiency, disorientation, lack of teamwork, poor behaviour and a disfunctional culture: an organisation that’s pulling in every direction but the one you want, with a discredited Executive team looking on helplessly, wondering what the hell happened.

There are a few courses of action to take to avoid such entropy:

    1. 1. Allow every member of the Executive team to have a voice when shaping the story. In this way everyone will take ownership of the story and will champion it as a team

2. Don’t assume everyone is aligned just because the CEO gave final sign-off. Take time as a team to come together to iron out the wrinkles and clarify the nuances of the story. Listen to and respect each others’ views before it’s finalised. Two, three or more times if necessary.

3. Keep the story reasonably high-level. The devil is in the detail, and you risk alienating large swathes of the organisation if you try and include the minutiae that sits behind the story, which will vary from region to region, division to division, team to team.

4. Commit to the story and to each other. Role model constantly. Agree the ground rules before the stable door is opened. Maintain visible unity in public and keep any disagreements for the privacy of the Boardroom

5. Keep the story at the forefront of every conversation that takes place in the business. In this way you will maintain alignment around key messages, whilst having the freedom of interpretation according to your local environment or team

6. Allow leaders to personalise the story so they too can take ownership of it. This means bringing it to life with personal anecdotes and data from their own part of the business

7. Be honest and authentic when telling the story. Don’t try and whitewash it with good news if there’s an uncomfortable truth or challenge to be resolved

8. Hire an external consultant(s) to shape the story with you. It’s sometimes easier to talk honestly and openly to a third party and/or peer and it’s certainly valuable to have an experienced, objective Executive facilitator at the table

9. Regroup regularly to reaffirm commitment to the story and progress being made

10. Remove hard-core terrorists from the team if they are simply unwilling to tow the party line. It sounds drastic, but will save you millions in the long run and will avoid putting the strategy at risk

Orchestrating with stories

Stories are a way to capture the relationships between things.” – Gregory Bateson

We live in complex times: organisations are constantly changing, teams are more diverse by the minute. And in our global world, people work across languages, cultures, and time zones on a daily basis. While this complexity certainly keeps things interesting, it can also be quite challenging.

In March, Deloitte released its report on Global Human Capital Trends[1], which surveyed over 11,000 business and HR leaders across the world. They found the “most pressing human capital issue” facing organisations today is the need for the C-Suite to break down their own siloes and collaborate. “To navigate today’s constantly changing business environment and address cross-disciplinary challenges, a company’s top leaders must act as one.”

Deloitte calls this model “the symphonic C-Suite”: the members work together as “a symphony of specialized experts playing in harmony— instead of a cacophony of experts who sound great alone, but not together.” There is a shift towards teams leading teams, and the goals of this symphonic C-Suite are: tapping opportunities, managing risks, and building relationships with stakeholders, ultimately leading to growth for organisations.

Storytelling is particularly valuable in these dynamic environments where many factors are constantly in flux. When dealing with complexity and many moving parts, it is important to see things in context rather than isolation. Stories capture the interconnected nature of things, allowing us to hold certain things constant as others are changing.

Returning to Deloitte’s model of the symphonic C-Suite, storytelling can be a key tool for leaders to communicate their own context and values to connect with their team, both in terms of who they are what they do. The goal of the symphonic C-Suite is to foster a collaborative team of cross-functional experts. Building effective cross-functional teams can be difficult: when we come from completely different areas, it can sometimes feel like we’re speaking entirely different languages.

Stories help bridge this divide by establishing a common language, helping us see that the different fields are not actually disparate languages, but rather different dialects of the same language. When we tell stories, we offer the listener space to process our experience through their own lens. We build connections and see overlaps that may otherwise have been missed.

If we hope to decentralise power structures, we need trust, a clear understanding of vision and purpose, and a combination of macro and micro views. With shared narratives, people can weave in and out of various roles, so long as the vision is always clear.

A professor of mine at university told me that years after taking her class, students wouldn’t remember much but they always remembered her stories.

And it’s true. We remember examples and stories because we connect with them emotionally. As an educator, I have seen how you can explain something to students for 30 minutes with no success, but give them one example and they’ve suddenly got it.

Stories give us something to latch on to and can be very effective teaching tools: they tell us what happened, how leaders acted, how people responded, and what the outcome was – in a clear and engaging way. They are examples of demonstrated action (or perhaps, inaction) that give us a chance to consider how we might behave if faced with a similar context or situation.

In an article in Harvard Business Review[2], Maura Thomas talks about the difference between intention and action. She quotes the famous psychologist William James, who said “your experience is what you attend to. And your experiences become your life.” Consider the shift several years ago to behavioral interviews over the old standard interview. Why do employers care about “a time when…” something actually happened rather than a hypothetical example of what someone might do in the future? Because we learn a lot from stories and behaviour: it’s demonstrated action in context.

They say it can get lonely at the top. Senior leaders can use storytelling to identify shared challenges and successes amongst themselves, helping to build genuine relationships and modeling for others to follow suit.

At The Storytellers, we view leadership as a capability rather than a position. So the question is: how can leaders empower others to actually take the reins and to develop their own leadership capabilities?

Most leaders are familiar with the case of the timid intern: the one who can’t make a decision on his own, can’t generate new tasks independently, and is constantly asking you what to do. Understandably, it’s hard to take the reins if you are not quite sure where to go.

Consider a jigsaw puzzle. People first identify task preferences, potentially based on their strengths (e.g., I’ll take the corners, you collect all the blue pieces). They can then work independently but must also keep an eye on what others are doing to identify points of overlap or connection. For any of this to work, however, the first and most crucial step is that everyone understands the goal: the picture on the puzzle box.

In organisations, the “picture on the box” is a shared narrative. It allows cross-functional teams to collaborate effectively; when teams and organisations craft a shared narrative, people feel a sense of belonging and ownership, and can see their own evolving role in the greater story. They can feel more comfortable taking on leadership if they know that they’re moving in the right direction and have a sense of the interrelatedness of the team and their work.

Stories also help us connect to our team members: understanding who they are and what they care about. As teams become more interdependent, they build trust and begin to feel accountable to one another. Strengths and weaknesses come to light and each person’s growth and development becomes a success for the team.

As a graduate student at Harvard, I worked with some colleagues to investigate the team dynamics of a high performing a cappella group. We observed weekly rehearsals and interviewed several members about what they felt made them so successful. The one thing we heard time and again was: we are all friendswe love hanging out with each other. It seemed their close relationships were not so much a by-product of being in the group, but rather, a pre-requisite to join; friendship was central to the group’s ongoing narrative and an integral part of how they on-boarded new members. The group agreed that the depth of their relationships was largely connected to the high quality of their musical performance.

The phrase “team-building” is thrown around so often these days that it has lost some of its meaning; it often ends up as a box to check or another PD exercise to endure. But the value of actually taking time to build relationships cannot be understated. It’s important to remember: strong relationships are the foundation of strong teams. And stories are the foundation of relationships. While data can give us information about things, stories also communicate the relationships between them. In fact, I like to think that if humanity could be measured, stories would be the unit.

Anita Krishnan
Associate of The Storytellers.

 

[1]Deloitte Global Human Capital Trends (2018). https://www2.deloitte.com/insights/us/en/focus/human-capital-trends.html

[2]Thomas, Maura. (March 15, 2018). To Control Your Life, Control What You Pay Attention To. Harvard Business Review. https://hbr.org/2018/03/to-control-your-life-control-what-you-pay-attention-to

 

The value in Values

If you ask people about their values you might hear a slew of words: humility, loyalty, commitment. But what do these words really mean? When we speak of values abstractly, they risk becoming vague categories that mean different things to different people, or worse, carry little meaning at all.

For the past several years I’ve worked with Marshall Ganz at Harvard University coaching Public Narrative, which uses storytelling as a values-based leadership practice. Marshall wisely says, “Narrative is not talking “about” values; rather narrative embodies and communicates those values.” Stories ground our values in experience rather than abstraction, preserving their true meaning and conveying not only what they are but also where they came from.

We’re used to telling stories to other people; it is, after all, how humans have always interacted with each other. But what is often overlooked is the value in looking to our own stories to understand our purpose and motivation. We are often asked about what we do, what we’ve done, and what we plan to do.

Less often are we asked why. Why did we choose the path we’re on in the first place and what choices and events in our life led us there? What calls us to our work and what keeps us committed to it?

For me, delving into my own story helped me see connective threads in my life that years of reflection had missed. I remember sharing three disparate stories – or so I thought: one about growing up moving around (America, Australia, Singapore), one about teaching English to immigrants in New York, and a third about serving in the Peace Corps in Paraguay.

My narrative coach listened, probed with curious questions, then loosely re-capped my stories back-to-back. I suddenly saw it: the value that connected them all. My transient upbringing had often left me feeling like an outsider. When my family moved to Singapore, I was a seven-year-old American of Indian descent with a raging Australian accent.

I grew to value a sense of belonging. It drove me to want to create spaces for others to feel connected across difference, which I saw reflected in my other two stories. Identifying this core value that had been motivating me for years was a powerful realization. It changed the way I talked about my work, making it easier for me to explain why it was important and to better connect to people in the process. It grounded me as both a person and a leader.

I became a teaching fellow and coach of Public Narrative because I wanted to pass it on – to help others connect with their own stories and values as I had. I’ve worked with a range of diverse people from university students to non-profit leaders, and from grassroots organizers to corporate executives. As a coach, I ask guided questions to help people explain what calls them to leadership: to identify key choice points, challenges, and hope, and to share it through the art of storytelling.

But when asked why they chose to do what they do, people often say, “I just fell into this.”

And it’s true, we sometimes fall into things based on circumstance or sheer chance. But the question then remains: so why did you choose to stay?

This usually unearths a different kind of answer and a change in perspective. To “fall into” something is passive, like we didn’t have much say in the matter. Explaining why we “chose” to stay, on the other hand, helps people reclaim their sense of agency, leaving them feeling empowered by their own stories and the values that drive them. Leonardo Da Vinci aptly said: “…people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.”

Across all contexts, I’ve found that one thing always holds true: when a person can identify and narrate the experiences that shaped their values, they feel more grounded, inspired with purpose, and better able to connect with others on a human level.

One such person I worked with was an executive fundraiser for an arts organization who had been working effectively at her job for over 10 years. She came into our workshop skeptical, wondering why she was wasting her valuable time on a narrative workshop; she was a seasoned writer who already understood the importance of storytelling, especially in fundraising. But as the day went on and we continued coaching her, she opened up and was surprised by how deeply the process impacted her.

This woman told us about her father – her absolute hero in the world – who had instilled in her a love for music from an early age, and who had passed away a few years before. He was a very successful accountant and business owner, but at the end of his life, he told her that if he could do it all again, he would have been a musician. She remembered how when he was healing after each of his many surgeries, he’d blast symphony music or his favorite French operas from his stereo while laying back in his leather recliner, eyes closed, waving a pen around as his conducting baton.

As she shared these stories, she took us on a journey, helping us understand and connect with her as a person – but she was also journeying herself. She realized how closely her passion for art and music was tied to her love for her father. More importantly, she realized her work of fundraising for the arts was actually her way of honoring her dad.

This woman, who had spent most of her career writing about and celebrating the stories of others, left the workshop with a deeper understanding of how her own story impacted her life’s work.

Another example comes from a man who planned to enter politics. His reasons were simple: he grew up watching the news and politics and always wanted to become a politician. He spoke about his goals rather matter-of-factly and with little personal connection. In short, his political aspirations lacked a human element. As I began coaching him, he skirted my questions about the challenges he’d faced and the times he’d felt vulnerable; he glossed over it all saying everything was fine — it had always been fine.

It took a few weeks (and a great deal of patience on both our ends) before he finally opened up and shared his painful stories of being bullied and feeling excluded as a kid. He had been smaller than his peers and often felt overlooked, like his voice wasn’t being heard.

At first, he found little connection between these childhood stories and his drive for politics. But he eventually realized he’d always wanted to be a politician for the people – not just to be in politics, but to give voice to those who weren’t being heard. This realization dramatically changed the way he spoke about his goals: his focus shifted from “becoming a politician” to the people he hoped to serve, and onto his clear value of using power to give voice to those without. It brought him down to earth in a way, grounding his leadership in his values and helping him communicate that connection to other people through stories.

I have seen so many examples of both personal and professional transformations through this work of storytelling. It is really the point of the business. Stories help us put the value back in our values. There is always something magical in the moment someone discovers their own why; but even more exciting is how it will change their approach to their work, their teams, their leadership, and their life.

*These stories were shared with the permission of the participants. 

Anita Krishnan
Associate of The Storytellers.

 

Two Years’ Warning: The Customer Centricity Crisis

Our new research reveals that three-quarters of business leaders believe their company won’t survive beyond the next two years unless they put more focus on customers. Yet, astonishingly, nearly half have got ‘more important business issues to focus on.’

Two Years’ Warning: The Customer Centricity Crisis‘ exposes the mindsets that exist around customer centricity in the world’s largest organisations, and the disconnect in attitude and beliefs between leaders and employees. Our study finds that leaders are paralysed by the changes required, and are failing to build companies fit for today’s increasingly demanding customers.

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