Author: Hannah Moyo

Activating the power of human connection behind your EVP investments

Virtual workshop – Thursday 1st Feb 2024

2pm-3:30pm GMT

(9am-10:30am ET, 8am-9:30am CT)

Organisations continue to struggle to attract and retain the talent needed to deliver on their strategy whilst facing into new culture challenges created by hybrid working, and risks to productivity because of rapid transformation and uncertainty. During this workshop with HR leaders, we will explore how activating a people-centric EVP turns it into a critical tool to tackle these issues.

Developing a compelling employee value proposition with stand-out from other organisations – meeting the needs of individual employees and the overall organisational vision – is a significant investment that goes well beyond material and short-term benefits. How you bring your EVP story to life can make a huge difference to the overall value people connect with, and the commitment they make in return.

What you’ll experience

  • Explore how EVP can be a powerful thread throughout an employee’s lifecycle – from talent attraction, to cultural fit and performance, and career development
  • Understand how to leverage EVP to tackle talent strategy, hybrid working and productivity challenges
  • Gain practical insight into storytelling methods that create clarity and emotional connection, helping people understand and believe in the differentiated value of your EVP

Who should attend?

Senior HR leaders from large complex organisations who are interested in how to amplify the human connection to your EVP. Join us for an interactive story-driven session with a select cohort of your peers, delivered by experts with years of experience working with C-suites of Fortune 500 and FTSE 250 organisations.

Please register your interest to attend this event using the form on this page.

How storytelling will re-energise your EVP

The dimensions of work have changed rapidly in recent years, with many factors, including digital transformation, hybrid working and ‘The Great Resignation,’ leading to a renewed strategic focus on retention and recruitment within organisations worldwide. As a result, attention has turned towards the platform on which organisations can build their employer brand and experience – the Employee Value proposition (EVP).

93 per cent of the organisations we are currently engaging with are revisiting their EVP. What we’re seeing is an EVP evolution. To create a standout EVP, a comprehensive list of core components will no longer cut it. If you want to attract the best people, you must also emotionally connect them to your business. And even then, if this proposition doesn’t measure up to the reality of your employer brand, great people – those with the talent and skillsets you don’t want to lose – will quickly become disillusioned and their heads turned elsewhere.

With experience delivering change and transformation programmes for over 200 large and complex organisations, we believe storytelling can play a critical part in re-energising your EVP to elevate your employer brand and experience.

Featuring insights from members of The Storytellers team, this eBook explores how storytelling can be harnessed to re-energise your EVP and ensure that the promise you make to your people is grounded in reality.

Download the eBook to explore:

  • Why your leadership team should be focusing on the effectiveness of your organisation’s EVP
  • How narrative can be used to help align and elevate your proposition
  • How stories can be harnessed to build belief in your EVP

How leaders can build momentum to accelerate digital transformation

Any digital transformation programme requires organisational change. The global pandemic has brought forward digital transformation by seven years*, and today more customer interactions, products or services are fully digitised than ever before.

Digital transformation remains a crucial enabler – a means to achieve wider organisational, customer service, growth and retention goals more quickly.

At the height of the COVID-19 response, the world of work embraced everything at our digital disposal to get through the crisis together and respond to rapidly changing business and customer needs.

It’s easy to assume that everyone is comfortable with these changes – after all, we have seen how well they can function, and embedded new ways of working in our lives. However, digital transformation also brings change that runs deep within organisations – impacting everything from operating models and structures to company culture and recruitment. In turn, this can also leave people feeling like they have lost autonomy or that their skills and expertise are no longer valued. 

When people fail to connect the reasons for your digital journey with the ‘bigger picture’ of your organisational goals – or struggle to understand their role within the future organisation – this heightens the risk of resistance and disengagement with the process.

With the right approach, the story you tell as an organisation – driven by a shared vision of a digitally empowered future – can galvanise your people and their talents, turning uncertainty into an opportunity to ensure your digital journey is sustainable for the long term.

Enter your details to read our ebook on how leaders can harness the power of storytelling to overcome the key challenges of digital transformation to drive change and new opportunities.

*McKinsey & Company 2020

Webinar: ‘Empowering the future generation’ with Abigail Melville – CEO of We Rise

Today, ’Gen Z’ can easily get the wrong idea about big organisations – and vice versa. In an increasingly complicated system of post-16 education, young people in the UK are all too often left to navigate their own path, relying on personal and social networks to make the difficult transition from school to work. This disadvantages those from less affluent backgrounds.

We Rise is an award-winning community business challenging stereotypes and tackling social disadvantage. Its mission is to empower young people to create successful futures by enabling them to explore and experience the real world of work, try new things and be challenged to deliver.

Passionate about tackling inequality, after 25 years working in public, commercial and non-profit organisations – including spells as a Councillor in South London, public affairs consultant and secondary school teacher – Abigail Melville founded We Rise to make an impact in her community.

In our ‘Stories from the C-Suite’ series, we talk to C-suite leaders who we believe are expert storytellers about the challenges of leading organisations through change and find out what lies ahead in the next stages of their journey.

In this latest episode, Abigail joined us to explore:

  • How the global pandemic has impacted opportunities for young people
  • How organisations can benefit by empowering a more diverse future workforce
  • How We Rise uses storytelling and narrative to shift mindsets and drive change.

Enter your details to watch a recording of the webinar in full.

Webinar: ‘The Future of Health’ with Tracy Garrad – CEO, AXA Health

One shared outcome of the pandemic has to be the relevance of healthcare to all of us – no matter where we live, our age, or our profession. Globally, health has become an even more pressing priority for us all. COVID has accelerated issues in our healthcare system, highlighting inequalities, the need for greater personalisation in healthcare and also stressing an urgent requirement for easy remote access to it.

Tracy Garrad, CEO of AXA Health, has been at the helm of the Healthcare arm of AXA throughout the pandemic. She joined AXA from HSBC, where she held a variety of senior management roles, including Chief Executive of First Direct and Chief Executive of HSBC in the Channel Islands and the Isle of Man. We wanted to know how Tracy has dealt with the challenges of the pandemic in an industry at the forefront of the crisis, how the business has adapted and what healthcare will look like in the future. 

In our ‘Stories from the C-Suite’ series, we talk to CEOs who we believe are expert storytellers about the challenges of leading through change, and what the next stage in the journey is for them. 

We explored topics such as: 

  • The impact of the pandemic on the health industry
  • AXA’s plan to improve its customers’ healthcare and general wellbeing moving forwards
  • How Tracy has led through such difficult times, and what she has learnt about leadership

As it becomes clear that this crisis has changed how people live, work and spend their free time, successful business leaders will need to continue adjusting to these seismic societal shifts by staying nimble, flexible and creatively future-proofing their organisations.

Watch this highly relevant conversation now by entering your details.

Exploring the true meaning of ‘digital’

The power of digital has saved us as a nation, enabling organisations, colleagues, communities, friends and families to stay connected through a period of dramatic disruption. We now have a better understanding of the value that digital can bring to us, both as individuals and collective communities. A rare opportunity has been created for organisations to connect humans and digital much more closely – paving the way forward together as a truly social enterprise.

It seems every organisation has been racing to become more ‘digital’ over the years, but have we ever stopped to understand what it means to us individually and to different groups of people? Have you stopped to think about what being ‘more digital’ means to you?

For executives, digital transformation may mean new technology platforms and using data-driven insights to make better decisions. For millennials and Gen Z, the ability to switch between apps, influence an audience and have a platform for their voice to be heard. For others, it may be purely using a smartphone, or engaging with customers in new, innovative ways. None of these are incorrect – it can mean so many different things to each of us, but no wonder such varied perspectives make alignment and a common vision very tricky for a leadership team.

Pioneering a digital future

The pandemic accelerated every transformation, especially digital, and emphasised a need for every executive team to revisit their vision of the future and the role digital plays in it – a future which is upon us much faster than we expected. We are seeing a shift for leaders from an inward-facing defence position to one that has to be leading the attack with their teams. The big challenge is to build resilient businesses and create a customer experience that is not only digital but also human and personal. 

Take Spotify, which is leading the way on this: the top dog of the music streaming world, which focuses consistently on delivering a seamless, human user experience and building communities through playlists. It uses data analytics to personalise playlist content for us based on preferences and trends. Now it is taking bold strides to dominate the world of podcasting too. But what’s the secret behind its success?

Technology and humans are completely interconnected. Spotify’s revolutionary internal model of ‘squads and tribes’ has been an inspiration to many and allowed it to unite small, cross-functional teams behind a common purpose. This nimble approach has created a distinctive people culture which is strongly connected with the role of digital, allowing it to interact closely with customers and co-create new solutions at pace.

Unlock empowerment and purpose 

Indeed, not every organisation can quickly implement a squads and tribes model but every organisation has a purpose to unite people and can use this to explore what digital means to them. In a recent study by Deloitte, 79 percent of respondents said “fostering a sense of belonging in the workforce” was important or very important in the next 12-18 months. As we move through to the recover and thrive phase of the current pandemic, purpose has never been so important to connect colleagues, helping them understand the role they play alongside digital and, as things change, ensure they feel empowered to prioritise and make decisions.

Focus on mindset

Digital is not just about the technology, it’s a mindset. It’s the behaviours we exhibit, the relationships we create and the attitude with which we approach our work. If leaders fail to bring people along the journey with them without context and a clear understanding of the part they play alongside digital, they risk chronic disengagement. Where people who are not upskilled nor empowered to adapt and experiment, organisations will be slow to act and will quickly lose relevance in the market.

Taking an open approach and creating a culture of continuous learning with the ability to move fast, change direction and innovate will be the difference between those that fail, those that survive and those that thrive. To do this, we need to galvanise people, set clear goals and connect to purpose – it is only then will people feel inspired to anticipate desired customer outcomes and bring fresh ideas to the table. 

And connect your people… 

Here are five things that are helping our clients to focus on connecting people to rethink what digital means to them, and ensure transformation is adopted at scale and pace:

  1. Authentic and visible leadership is critical to help to shape the future. There is nothing more powerful than seeing an Executive team aligned behind a compelling story which connects people to purpose – openly acknowledging challenges but also providing stability and hope
  2. Instil a culture of continuous learning and innovation where colleagues are encouraged to rapidly design and innovate, no matter what the level or part of the organisation they are in
  3. Tell stories – both stories of success, but also face failure head on. Don’t be afraid to discuss these as a team to help to connect colleagues on an emotional as well as a rational level
  4. Create cross-team communities to connect people in new ways, bridge silos which can develop more when working remotely,and help others to understand what is happening in other parts of the business
  5. Prioritise clear communication channels and collaboration tools. It is worth agreeing these as a wider team. After a period of remote working, it is beneficial to have a group conversation on what’s working and what’s not, to learn and focus on what to take forward for the future with a clear purpose for each.

A couple of thoughts to finish with:

Is your organisation connecting colleagues, customers and communities to a common purpose? 

How is your organisation rethinking what digital means to them – what does it mean to you?

Let’s start a conversation, we’d love to hear from you.

Webinar: ‘Navigating Crisis’ with Gary Morrison – CEO, Hostelworld

Many industries have been hit hard by COVID, but it is undeniable that the travel industry has been dealt consistent blows with no respite. It is facing prolonged turbulence and uncertainty around its recovery. Hostelworld, a global online travel agent focused on the hostel market, has been at the heart of the storm. Its CEO, Gary Morrison, is navigating the uncertain path to recovery. Gary is a veteran of digital travel companies, having spent seven years at Expedia as Senior Vice President and Head of Retail for the brand worldwide. He has served on the Board of Directors of Despegar, AirAsiaExpedia and Voyages SNCF, and has worked at Google and Motorola. However, with positive news around mass vaccinations and developments in testing, we wanted to hear what Hostelworld is doing now to ensure that it has a roadmap to recovery, and how it plans to thrive when normal travel patterns resume.

In our ‘Stories from the C-Suite’ series, we talk to CEOs who we believe are expert storytellers about the challenges of leading through change and what the next stage in the journey is for them. 

We explored topics such as: 

  • The impact of the pandemic on the travel industry
  • Hostelworld’s plan to strengthen its balance sheet and future roadmap to success
  • How Gary has led through such difficult times, and what he has learnt about leadership

The challenges created by the pandemic are showing no sign of slowing down. As it becomes clear that the crisis has changed how people live, work and spend their free time, successful business leaders will need to continue adjusting to these seismic societal shifts by staying nimble, flexible and creatively future-proofing their organisations.

Watch this highly relevant conversation now by entering your details.